Wednesday, 14 January 2015

Micromax's Yu Yureka Courts Controversy Over Number of Units Sold in First Flash Sale

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On Tuesday, Micromax's Yu Yureka smartphone went on sale for the first time and Yu Televentures, a subsidiary of Micromax says it offered 10,000 units for sale via Amazon India. However, it is now being alleged that only 3,000 units were even available, and even fewer were actually sold.

The Yu Yureka is based on the Cyanogen OS, and went on sale exclusively on Amazon India. The company announced early closure of registrations dues to "overwhelming response", claiming over 3 lakh registrations for the flash sale.

After the sale yesterday, it was announced that 10,000 units went out of stock in 3 seconds. The quick close of the sale also generated plenty of negative sentiment online with many prospective buyers turning to Twitter to vent after failing to get their hands on a unit.

One consumer claims to have noticed something which, if true, would mean Yu has misled people.

Blogger Abhay Rana posts that only 3,000 units were available for sale, and that only 2,657 were actually sold. On his blog, Rana shared details about the lightning deal which are available if you invoke Amazon's API, showing that only 3,000 units were available, and only 88 percent were claimed.








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